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BUS1231 INTRODUCTION TO BUSINESS - SEMESTER 2, 2022/2023 DBAO
Class
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Muhammad Hafiz Marzuki
Rationale for the inclusion of the course in the program:
The course provides students the basic knowledge of business and introduces them to various types of business that they can venture in future.
Here is the class outline:
1. Topic 1 Understanding the Fundamentals of Business and EconomicsCLO1. Explain fundamentals of business, ethical practice in business, global business environment, information system and communication technology benefit. • Definition of business and why we do business • Major types of businesses • Economic systems" 3 sections
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2. Topic 2 Practicing Ethical Behavior and Social ResponsibilityCLO1. Explain fundamentals of business, ethical practice in business, global business environment, information system and communication technology benefit. • Ethics and social responsibility in contemporary business • Philanthropy and strategic CSR • Ethics and social responsibility around the world 4 sections
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3. Topic 3 Competing in the Global EconomyCLO1. Explain fundamentals of business, ethical practice in business, global business environment, information system and communication technology benefit. • Measurement of international trade, blocks and restriction • Foreign exchange rates and currency valuations • Cultural differences and forms of international business activity 5 sections
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4. Topic 4 Selecting the Optimum Form of Business Ownership and Exploring Business CombinationCLO2. Describe different forms of business ownerships and starting and financing small business. • Forming Sole proprietorship, partnerships, and corporations • Corporate governance • Mergers and acquisitions 3 sections
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5. Topic 5 Starting and Financing a Small BusinessCLO2. Describe different forms of business ownerships and starting and financing small business. • Economic roles of small businesses • Types of small businesses and entrepreneurs spirit • Business plan and financing a new business 6 sections
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6. Topic 6 Producing Quality Goods and ServicesCLO3. Explain mechanism involve in producing quality goods and service . • System perspective, value chain, value web and off shoring • Planning in production and operations management • Strategies for ensuring product quality 3 sections
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7. Topic 7 Managing Human ResourcesCLO3. Explain mechanism involve in producing quality goods and service . • Contemporary staffing challenges • Planning for a company’s staffing needs and managing diverse workforce • Appraising employee performance and linking compensation and benefit 4 sections
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8. Topic 8 Developing Product and Pricing StrategiesCLO4. Demonstrate the role of marketing and its strategies. • Challenges in contemporary marketing • Strategic marketing planning and pricing strategies 2 sections
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9. Topic 9 Developing Distribution and Promotional StrategiesCLO4. Demonstrate the role of marketing and its strategies. • Marketing intermediaries and channels • Customer communication and promotional mix 4 sections
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10. Topic 10 Managing Information System and communication TechnologiesCLO1. Explain fundamentals of business, ethical practice in business, global business environment, information system and communication technology benefit. • Understanding information technology and terms • Benefits of technologies 2 sections
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