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BUS1231 INTRODUCTION TO BUSINESS -Main Class
Class
Norhazwani Mohamed Asri
Rationale for the inclusion of the course in the program:
The course provides students the basic knowledge of business and introduces them to various types of business that they can venture in future.
Here is the class outline:
1. Topic 1 Understanding the Fundamentals of Business and Economics• Definition of business and why we do business • Goods producing business vs. service businesses • Economic systems 3 sections
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2. Topic 2 Practicing Ethical Behavior and Social Responsibility• Ethics and social responsibility in contemporary business • Philanthropy and strategic CSR • Ethics and social responsibility around the world 4 sections
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3. Topic 3 Competing in the Global Economy• Measurement of international trade, blocks and restriction • Foreign exchange rates and currency valuations • Cultural differences and forms of international business activity 5 sections
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4. Topic 4 Selecting the Optimum Form of Business Ownership and Exploring Business Combination• Forming Sole proprietorship, partnerships, and corporations • Corporate governance • Mergers and acquisitions 3 sections
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5. Topic 5 Starting and Financing a Small Business• Economic roles of small businesses • Types of small businesses and entrepreneurs spirit • Business plan and financing a new business 6 sections
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6. Topic 6 Producing Quality Goods and Services• System perspective, value chain, value web and off shoring • Planning in production and operations management • Strategies for ensuring product quality 3 sections
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7. Topic 7 Managing Human Resources• Contemporary staffing challenges • Planning for a company’s staffing needs and managing diverse workforce • Appraising employee performance and linking compensation and benefit 4 sections
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8. Topic 8 Developing Product and Pricing Strategies• Challenges in contemporary marketing • Strategic marketing planning and pricing strategies 2 sections
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9. Topic 9 Developing Distribution and Promotional Strategies• Marketing intermediaries and channels • Customer communication and promotional mix 5 sections
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10. Topic 10 Managing Information System and communication Technologies• Understanding information technology and terms • Benefits of technologies 2 sections
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