Skip to content
Diploma in Business Administration (DBA) Calendar view

BUS1231 INTRODUCTION TO BUSINESS -Main Class


Class
Norhazwani Mohamed Asri
Access code required
Enroll

Rationale for the inclusion of the course in the program:
The course provides students the basic knowledge of business and introduces them to various types of business that they can venture in future.

Here is the class outline:

1. Topic 1 Understanding the Fundamentals of Business and Economics

• Definition of business and why we do business • Goods producing business vs. service businesses • Economic systems

Notes 1
Video Lecture Topic 1
VIDEO CLASS - TOPIC 1 (13JULY21)

2. Topic 2 Practicing Ethical Behavior and Social Responsibility

• Ethics and social responsibility in contemporary business • Philanthropy and strategic CSR • Ethics and social responsibility around the world

Notes 2
Video Lecture Topic 2
VIDEO CLASS - TOPIC 2 (PART 1 - 13JULY21)
VIDEO CLASS - TOPIC 2 (PART 2 - 27JULY2021)

3. Topic 3 Competing in the Global Economy

• Measurement of international trade, blocks and restriction • Foreign exchange rates and currency valuations • Cultural differences and forms of international business activity

Notes 3
Exercise 1 - Topic 1, Topic 2 & Topic 3
Video Lecture Topic 3
VIDEO LECTURE TOPIC 3 (1ST PART) - 27JULY21
VIDEO LECTURE TOPIC 3 (2ND PART) - 3AUG21

4. Topic 4 Selecting the Optimum Form of Business Ownership and Exploring Business Combination

• Forming Sole proprietorship, partnerships, and corporations • Corporate governance • Mergers and acquisitions

Notes 4
Video Lecture Topic 4
VIDEO LECTURE TOPIC 4 - 17AUG2021

5. Topic 5 Starting and Financing a Small Business

• Economic roles of small businesses • Types of small businesses and entrepreneurs spirit • Business plan and financing a new business

Notes 5
Individual Assignment (Case Study)
Exercise 2 - Topic 4 & Topic 5
Quiz 1- Topic 4 & Topic 5
Video Lecture Topic 5
VIDEO LECTURE TOPIC 5 - 24AUGUST2021

6. Topic 6 Producing Quality Goods and Services

• System perspective, value chain, value web and off shoring • Planning in production and operations management • Strategies for ensuring product quality

Notes 6
Video Lecture Topic 6
VIDEO LECTURE TOPIC 6 - 31AUGUST2021

7. Topic 7 Managing Human Resources

• Contemporary staffing challenges • Planning for a company’s staffing needs and managing diverse workforce • Appraising employee performance and linking compensation and benefit

Notes 7
Quiz 2- Topic 6 & Topic 7
Video Lecture Topic 7
VIDEO LECTURE TOPIC 7 - 7SEPT2021

8. Topic 8 Developing Product and Pricing Strategies

• Challenges in contemporary marketing • Strategic marketing planning and pricing strategies

Notes 8
Video Lecture Topic 8

9. Topic 9 Developing Distribution and Promotional Strategies

• Marketing intermediaries and channels • Customer communication and promotional mix

Notes 9
Group Assignment Submission
Exercise 3 - Topic 8 & Topic 9
Quiz 3 - Topic 8 & Topic 9
Video Lecture Topic 9

10. Topic 10 Managing Information System and communication Technologies

• Understanding information technology and terms • Benefits of technologies

Notes 10
Video Lecture Topic 10
Back to top