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DOM3231 INTRODUCTION TO PUBLIC RELATION
Class
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Nur Jehan Farina
Lessons
Here is the class outline:
1. CHAPTERS IN PUBLIC RELATIONS1 section
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2. TOPIC 1: INTRODUCTION TO CONTEMPORARY PUBLIC RELATION• Introduction to Public Relation (PR) & Definitions • PR Process & Components • Diversity of PR Works 1 section
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3. TOPIC 2 : REVISING THE GENERAL CONCEPTS AND IDEAS OF PUBLIC RELATIONS• Range of PR Work Assignment • 4 Roles of PR Practitioner PR Personal Qualification Attitudes & Requirement for Success 1 section
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4. TOPIC 3 : PUBLIC RELATION DEPARTMENT & FIRMS• PR Organizational Structure & Internal Department • Lines & Staff Functions & Source of Friction • PR External Firms, Pros & Cons, Fees and Charges 2 sections
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5. TOPIC 4 : THEORIES IN PUBLIC RELATIONS• Theoretical Basis For Public Relation Classic Theories of Public Relations Modern Theories of Public Relations 1 section
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6. TOPIC 5 : THE CONCEPT OF COMMUNICATION AND MODELS• PR Communication Models • Public Opinion And Persuasion • Internal Relation And Employee Communication 1 section
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7. TOPIC 6 : MEDIA AND MEDIA RELATIONS• Types of Media • Media Relations 1 section
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8. TOPIC 7 : PUBLIC RELATION ETHICS & PROFESSIONALISM AND THE LAW• Ethics in Individual Practice • Legal Issues Concerning PR 1 section
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9. TOPIC 8: ISSUES AND CRISIS MANAGEMENT• Approaches to Global Issues Crisis Management & Conflict Management & Resolution 2 sections
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