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DHM1232 - INTRODUCTION TO HALAL MARKET AND VALUE-BASED MANAGEMENT
Class
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Nur Munira
This course will introduce you to the Halal Industry which related to Halal market, Halal eco-systems, marketing strategies and Halal Hub. The second part of this course will introduce you with the Value-Based Management concept, in general and specifically for Halal Industry by referring to MS 2300 (2009).
Here is the class outline:
1. Course PlannerThis is a course planner used to explain the course in details. You are advised to go through the course planner in understanding the course very well. 2 sections
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2. INTRODUCTION TO HALAL MARKET IN MALAYSIA AND GLOBALDefinition of Halal Components of Halal Market Quantification of Halal Market 6 sections
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3. HALAL INDUSTRY ECO-SYSTEMIntroduction to Halal Industry Supply and Demand Factors affecting Macro-Economy in Malaysia and Global 4 sections
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4. MARKETING STRATEGIESExternal marketing strategies Internal marketing strategies 3 sections
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5. HALAL HUBFrom Farm to Fork concept Halal Supply Chain Integrity Potential Critical Point 4 sections
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6. VALUE-BASED MANAGEMENT (VBM)Definition of Value-Based Management Components of VBM Shareholder and Stakeholder 3 sections
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7. VBM: MEASURING CORPORATE PERFORMANCEPerformance measurement Role of Performance measurement Value Drivers Managerial Roles 2 sections
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8. VBM IN HALAL INDUSTRYValues components in Halal industry MS 2300: (2009): Value-based Management Systems- Requirements from an Islamic perspective 3 sections
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